1) Image is everything. And in today’s world, a company without a website is a company without a face.

2) Building your own database of – users, clients, names. What will you do if tomorrow Facebook closes your page and you are left with no database of your own? You will be lost. You must have a database of your customers.

3) Search – people today still search Google when looking for things – a hotel in Paris, a new coffee-maker, etc. You want to be high up in those Google search results when they do their searching.

N.B. It will be interesting to see what happens with FEO (Facebook Engine Optimization) when search comes to play a more major role in Facebook’s existence.

4) Blogging – creating a company blog enables you to make a name for yourself in your field. Look at Mint for example and what a remarkable job they did with their blog. Their blog got so popular that it was bringing tons of traffic to their site and increasing their brand awareness.

At the end of the day, it’s all about the cross-promotion of your different properties and maximized utilization of each and every one of them. Each of your social channels is supposed to promote your destination channels and vice versa. Your blog should be promoted on your Facebook page. Your Youtube videos should be promoted on your Twitter profile. Your Twitter should be promoted on your blog and your Facebook should be promoted everywhere.

by Ayelet Noff

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