1. To look "bigger" and "established." Home-printed business cards or cards printed with Microsoft clipart scream "small-time vendor" to your potential clients — and that is how they will want to compensate you.

2. To increase your chance of earning venture capital or of selling a business. If you present a well-rounded business package that includes marketing materials and graphics, your business will look more complete.

3. To attract more clients. Some clients look for a well-defined company, and "look and feel" may be one of their criteria for making a purchasing decision.

4. To brand yourself. If you are a consultant, you need a logo in order to build an image and a brand that is greater than your individual identity.

5. To convey that you are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your clients.

6. To give clients a sense of stability. You may not have been in business "since 1908," but if you have invested in your identity, you are more likely to remain firm and relevant in the eyes of your customers. It goes a long way toward building that all-important "trust."

7. To be more memorable. Forty percent of people better remember what they see than what they hear or read. So to have graphics associated with your business, and to keep those graphics consistent, makes you more likely to be at the forefront of potential clients' minds when they need your goods or services.

http://www.allbusiness.com/marketing/branding-logos/3579-1.html#ixzz1VPnjZaHv

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